choose a service business you are familiar with (e.g., your current workplace or any other service business you know well). Second, identify 4 to 6 direct competitors of this business. Third, select two service attributes that are important to customers (e.g., price, location, service quality, online reviews and ratings). Ensure you can find information about these attributes for both your chosen business and its competitors. If exact data is unavailable, make informed estimates based on your knowledge.
Fourth, develop a positioning map that displays the competitive positions of your business and its competitors based on the chosen attributes. Lastly, write a one to two-page analysis addressing the following:
How does your business perform compared to its competitors?
Are there any gaps or opportunities for improvement?
How should this positioning map guide your businesss future marketing decisions?
The post A positioning map that displays the competitive positions of your business first appeared on COMPLIANT PAPERS.