NEOM is an ambitious Saudi Arabian project that aims to create a technologically advanced, sustainable city, attracting global talent and investment. The project is designed to be a hub for industries such as renewable energy, biotech, advanced manufacturing, and digital technologies. Given the complexity and scale of this endeavour, NEOM has engaged in multiple strategic collaborations with international partners, ranging from technology firms to research institutions, to bring together the necessary capabilities and resources.
As part of this case study assignment, you are required to analyse NEOM’s approach to collaboration based on the concepts discussed in Chapter 8.
Include a brief introduction and conclusion that summarize your analysis. (1 marks)
Evaluating Collaborative Goals and Advantages (3 Marks) (250-400 words)
Identify and discuss the key strategic goals that NEOM aims to achieve through its collaborative partnerships. How do these goals align with the reasons for collaboration as discussed in Chapter 8?
Evaluate the advantages NEOM gains by collaborating with international technology companies, research institutions, and other partners. Consider aspects like acquiring capabilities, resource pooling, learning, and coalition-building.
Types of Collaborative Arrangements (3 Marks) (250-400 words)
Analyse the types of collaborative arrangements that NEOM has formed (e.g., strategic alliances, joint ventures, licensing, outsourcing, or research partnerships). Discuss how these arrangements align with NEOMs broader innovation strategy and goals.
Provide specific examples of any announced partnerships (such as agreements with renewable energy firms, AI technology providers, or research universities) and evaluate the strategic fit of these collaborations.
Challenges in Collaboration and Partner Selection (3 Marks) (250-400 words)
Discuss potential challenges NEOM might face in collaborating with international partners, including cultural differences, alignment of strategic goals, or governance issues.
How might NEOM effectively select and manage its partners to ensure successful collaboration? Use the selection criteria and partner monitoring mechanisms discussed in Chapter 8 to support your answer.
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