This Assignment Now: £169 Assignment Experts UK is a trading name of AKOSZ TEC LTD (Company No. 11483120). View on Companies House Conduct an internal and external analysis of the company. Analyse the business environment (both micro and macro) of the UK using appropriate models (do not use PESTLE nor Porter’s 5 Forces models) Assignment 3 : Individual Report Individual Report 100% – 4000 words
Assessment brief: The British Broadcasting Cooperation (BBC) of the years has in recent years faced several challenges through the competitive landscape as well as the emergence of several potential substitutes. The organisation has therefore invited you as a consultant to review its strategic positioning by answering the following questions.
Conduct an internal and external analysis of the company. Analyse the business environment (both micro and macro) of the UK using appropriate models (do not use PESTLE nor Porter’s 5 Forces models). (approximately 1000 words)
Using the analysis that was conducted in task 1 (above), apply any appropriate strategic models of your choice to design an appropriate business strategy for the company focusing on the next 3 years. Justify the recommended strategy that you are putting forward. (approximately 1000 words)
Based on the recommended strategy from task 2, use current business examples to justify your recommendations. (approximately 1000 words)
Using an appropriate change management model (other than Lewin’s Model), explain the challenges associated with the recommended strategies and how to overcome them. (approximately 600 words)
NOTE: Please use the remaining word count (400) for introduction (200 words) and conclusion (200 words)
See below for the full explanation of the marking criteria.
The Topic/title Feel free to discuss possibilities with your lecturer. It’s usually best to research a company and study the one that offers most information about the strategies, business frameworks, use of appropriate strategic models, tools, theories and concepts of strategic management.
‘Describe’ means ‘this is what happened’, ‘Analyse’ means ‘this is why it happened’.
Recommendations could relate to the future, or to what others could learn from this
Referencing system: The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.
Learning Materials/Resources: (the sections below should be shared with library services and the Bookshop) this may be broken down as you see fit, e.g. weekly sources. You may provide resources other than books or journal articles. You may want to stress where other information is
January 2023 Module Template available on Blackboard, ReCap recordings, etc.
Essential Resources: Dess G., McNamara, G., Eisner, A. and Lee, S. (2020), Strategic Management: Creating Competitive Advantage, London: McGraw-Hill College.
Recommended Resources: Angwin D, Cummings S & Smith C (2017), The Strategy Pathfinder: Core Concepts and Micro-cases, 3 rd edn John Wiley & Sons.
Grant R (2024), Contemporary Strategy Analysis, 12th edn, Wiley.
Johnson G, Scholes K, Regner, P, Angwin, D & Whittington R (2023), Exploring Strategy: Text & Cases 13th Edn.. Pearson Education
Lynch, R., Barish, O., Chau, V.S., Thornton, C. and Warner, K. (2024), Strategic Management, 10th Edn., SAGE Publications
Further Resources: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1097-0266
https://www.abacademies.org/journals/academy-of-strategic-management-journal-home.html
International Journal of Sustainable Strategic Management (IJSSM) Inderscience Publishers – linking academia, business and industry through research