The purpose of this assignment is to evaluate your ability to strategically analyse and apply core digital advertising principles taught throughout this module. Specifically, you will demonstrate how digital advertising

Written report on digital advertising, metrics for success and gathering insights. 2,000 Words (+/- 10%) excluding references, appendices and footnotes Date Posted: Mar 05, 2026 Category: Business Due Date: Mar 14, 2026 Willing to Pay: $45.00 Instruction Brief Description: The purpose of this assignment is to evaluate your ability to strategically analyse and apply core digital advertising principles taught throughout this module. Specifically, you will demonstrate how digital advertising on the META platform strategically supports the business objectives of Network Ireland Cork branch. . This assignment assesses your capacity to: • Strategically justify the use of META Ads as a digital advertising channel. • Clearly define and justify strategic audience segmentation and funnel planning. • Create strategically aligned META advertisements. • Identify appropriate performance metrics (KPIs), outline a clear measurement plan, and describe theoretically how you would optimise each campaign to ensure ongoing improvement. Report Structure: Component 1: Importance of Digital Advertising for Business Expansion – 10 Marks Discuss if META digital advertising is strategically appropriate for the business objectives of Network Ireland Cork branch. Component 2: Strategic Audience Segmentation and Funnel Planning – 10 Marks Outline your audience segmentation strategy for each funnel stage (Awareness, Consideration, Conversion), explicitly justifying your strategy for each stage and how it relates to the overall business objective. Component 3: Create three META Ads clearly aligned to different funnel stages. Use your audience segmentation strategy and rationale to directly inform your decisions when setting up each practical META ad • Awareness Ad – 20 Marks • Consideration Ad – 20 Marks • Conversion Ad – 20 Marks Provide screenshots clearly demonstrating each step within META Ads Manager. Do not publish the ads- just screenshot each step. Provide: 1. Campaign Objective and justification Clearly state the specific META Ad Campaign Objective you have chosen. Provide explicit reasoning why this specific objective best fits your funnel stage. Examples: If your objective is Awareness, clearly justify why increasing reach and impressions is your main priority. If your objective is Traffic, clearly justify why driving users to a specific landing page is essential at this stage. If your objective is Lead Generation, explain clearly why capturing direct leads via a META lead form is optimal for your strategy. 2. Audience Targeting (Geographic, Demographic, Interests, Custom Audience) For each ad, select and justify precise location, demographic targeting and outline the specific interests or behaviours used in targeting. If you are using a custom audience, clearly explain how the audience is populated. 3. Ad Creative (Visual choice, headlines, copy, and CTAs clearly documented) Justify each element used in the process and how it relates to your objective. You may use visual assets from the organisation’s social pages or create your own. 4. Measurement and Theoretical Optimisation Plan • Key Performance Indicators – 10 Marks Explicitly specify the KPIs you’d use to evaluate the success of your 3 ads. Clearly distinguish which metrics you’d theoretically track in META ads manager and GA4 for each ad • Optimisation Plan – 10 Marks Discuss possible signs of underperformance you might encounter for each ad and describe the actions you’d take to address each issue. Technology Use Guidelines: AIAS Level 2 – Limited AI Usage for Research Assistance Permitted AI use: • Initial research assistance and topic exploration • Generating lists of potential academic sources to investigate • Summarising complex concepts to aid understanding (but must be verified and rewritten in your own words) Not permitted AI use: • Writing any portion of the final essay • Creating text or media content for ads • Paraphrasing or editing your written work • Creating arguments or analysis that you include directly in your essay • Generating full literature reviews or essay sections Other permitted technology: • Electronic databases and library resources • Word processing software (e.g., Microsoft Word, Google Docs) • Spelling and grammar checking functions within word processors • Reference management software (e.g., EndNote, Zotero)