ISTEC-MBA Marketing Management Assessment Questions

Struggling with ISTEC-MBA Marketing Management Assessment Questions? We offer the most trusted university MBA Assignment Help with our expert writer. At Assignmenttask.com, we cover 100+ subjects such as Marketing, Management, and Business at a reasonable price. We deliver AI-free, pilgrim-free content with on-time delivery and 24/7 live chat support.

Assignment

Write a Marketing plan for a new property company in Riyadh: Consider the following-

You work for a successful property company in Riyadh. The company currently builds, markets and sells different sorts of homes for families [3-5 bedrooms] but has seen growth in different areas. The company has seen a large increase in single people and couples inquiring about properties and wants to expand into the Flats and Apartment market. The huge investments in the area has seen another rise of companies establishing major offices in the Riyadh region, and this has created an influx of professional people.

You have been asked by the director of Marketing to write a plan covering the key considerations for expansion into the Flats and Apartments market. Your Marketing director is fully aware that you have recently completed your MBA qualification and have a variety of Marketing skills and theories that can be applied to industry.

The Marketing director wants you to present the key elements of your plan in a report, to the company Board of directors. These are your target audience, and you are expected to apply theory to practice, and guide the Board of directors on what they need to consider before the investment of their growth funding.

Report structure: –

• Executive Summary
• Table of

1. Explain how Geographic, Demographic, Psychographic and Behavioral segmentation theory will influence your choice of new Flats and Apartment segments for
2. Conduct a PESTLE analysis of the Flats and Apartment property sector pressures in the region, to support your answer.
3. Identify how you would research the information that would indicate there is a gap in Flats and Apartment owner segments, in the Riyadh region.
4. Identify the key internal and external buyer behaviour influences that may influence the new segment buyers of your Flats and Apartments.
5. Explain how the services 3-Ps could enhance the marketing and sales for your Flats and
   • Appendix – Any other data you may
   • Individual assignment – (3500 words)
   • References in APA standard

For REF… Use:#getanswers2002755

The post ISTEC-MBA Marketing Management Assessment Questions appeared first on Get 24/7 Homework Help Solution.