Construct a marketing plan for the payroll or pension function within your own organisation. The plan should consider aspects such as, benefits, service expertise, communication methods,

Introduction

Construct a marketing plan for the payroll or pension function within your own organisation. The plan should consider aspects such as, benefits, service expertise, communication methods, human resource implications and service standards together with the personal skills necessary to implement such a plan.

Your assignment should be in the form of a written report and examples of any promotional/communication material you intend using should be in appendices.

Note well: Throughout your work you must relate appropriate theory to the practice on which you are commenting.

Learning outcomes

1. Evaluate a variety of management skills and select those appropriate to marketing payroll services.
2. Design strategies that will help meet customer needs and aspirations more effectively.
3. Propose appropriate marketing of payroll/pension services.
4. Summarise and manage the human resource considerations when marketing payroll or pensions services.

Assessment criteria

Set within the context of your workplace:

• Service marketing
• Understanding customer needs
• Skills and considerations

Handing in

Electronic submission of assignments is mandatory. Please note that every assessment must be submitted clearly noting the student’s name and number. Work must be word-processed/typed.

You are required to keep a copy of work handed in.

Late submission of work

It is essential that you submit your work, in order to be able to pass the module. Full details of the regulations regarding late submission and applying for mitigation are available via the Student Handbook and website.

Academic Misconduct Penalties

When a student is found guilty of academic misconduct (cheating), the penalties are severe.

• The assignment will be awarded a fail grade, with zero credit.
• Penalties may extend beyond the single assignment, and may affect the module grade, and even the classification of the final award.
• The academic misconduct will be mentioned in any reference given by the university. This means that graduates will find it very difficult to enter careers that involve trust, including Accountancy, Law, Computer Systems Administration, and Computer Security.
• If the course (or module) is recognised or accredited by a professional organisation, that recognition or accreditation may be withheld from the student.

The normal penalties for a first offence are as below. Penalties for later offences (of any nature) are escalated, and the ultimate penalty is exclusion from the university. The list of offences below is not exhaustive.