Assignment Task You work as a marketing assistant for a fashion company of your choice and the new head of the marketing department is keen to understand how they can increase the market share of their fashion brand.

You are required to produce a 2500-word marketing plan revolving around the introduction of a new product or service. Student Assignment Brief This document is intended for Coventry University Group students for their own use in completing their assessed work for this module. It must not be passed to third parties or posted on any website. If you require this document in an alternative format, please contact your tutor.

Contents: Assignment Information

Assignment Task

Marking and Feedback

Assessed Module Learning Outcomes

Assignment Support and Academic Integrity

Assessment Marking Criteria

The work you submit for this assignment must be your own independent work, or in the case of a group assignment your own groups’ work. More information is available in the ‘Assignment Task’ section of this assignment brief.

Assignment Information Module Name: Principles of Sales and Marketing

Module Code: 404MAN

Assignment Title: Marketing plan introducing a new product or service in the fashion industry.

Assignment Due: 17th April 2026 by 6pm Assignment Credit: 30 credits

Word Count (or equivalent): 2500 words [+/- 10%]

Assignment Type: Written Marketing Plan

Percentage Grade (Applied Core Assessment). You will be provided with an overall grade between 0% and 100%. To pass the assignment you must achieve a grade of 40% or above. 

Assignment Task You work as a marketing assistant for a fashion company of your choice and the new head of the marketing department is keen to understand how they can increase the market share of their fashion brand. You are required to produce a 2500-word marketing plan revolving around the introduction of a new product or service.

The marketing plan should cover key marketing concepts covered on the module including ethical marketing and sales practices, marketing theory, the impact of marketing from a consumer and organisational perspective and the exploration of the marketing mix.

An appropriate marketing plan structure will be provided to you by your tutor and will also be available on Aula.

Your choice of organisation should be agreed with your tutor. Use of AI: This is an Amber-rated assessment, which means you are allowed to use AI to support your work. You can use AI to help you structure your presentation, start or develop paragraphs if you`re struggling, and check spelling, grammar, and clarity. However, you must write the content yourself. Do not use AI to generate full sections of your submission.

Turnitin can detect work that is not your own and may flag it for review. Use AI only as a tool to support your thinking and writing.

Important: You must clearly state whether or not you have used AI to support your work. To do this, you must complete the table provided and include it in your submission, placed after the title page and before the main content begins. This is a formal requirement and is not optional.

Further guidance on how AI can be used within the context of a university submission can be found at: https://student.ai.coventry.domains/ 

Student Artificial Intelligence Acknowledgement

Have you used AI

Yes/No

What tool have you used?

How have you used this in the Assessment

Examples

Yes

ChatGPT-4.5

Key word search on topics related to learning outcomes

Examples

Yes

Microsoft Copilot

Summarising documents as part of background research

Inspiring to generate research questions, prompts or search terms.

Yes/No

 

 

Planning and management to suggest a title, structure, subheadings, or themes.

Yes/No

 

 

Sources and data collection to search, generate, generate quizzes or questionnaires.

Yes/No

 

 

Summarising and consolidating notes and sources.

Yes/No

 

 

Analysing to find themes, patterns, or motifs in data sets.

Yes/No

 

 

Composing to generate images, text, music, programme code, or other materials.

Only under strict negotiation

Yes/No

 

 

Translating small sections of your written or recorded work into another language

Yes/No

 

 

Presenting data in formats such as graphs, charts, tables or slides.

Yes/No

 

 

Checking and proofreading work or check work and suggesting improvements.

Yes/No

 

 

Submission Instructions:

The report should be submitted to the relevant submission link on Aula.

Formatting of submission – the report should be submitted in Microsoft Word format not PDF.

If using Artificial Intelligence (AI) tools in the development of your assignment, you must reference which tools you have used and for what purposes you have used them. This information must be acknowledged in your final submission.

Marking and Feedback How will my assignment be marked? Your assignment will be marked by the module team.

How will I receive my grades and feedback? Provisional marks will be released upon completion and once internally moderated. Feedback will be provided by the module team alongside grades release.

Students can access their feedback by going to their submission on Aula.

Your provisional marks and feedback should be available within 2 weeks (10 working days).

What will I be marked against? Details of the marking criteria for this task can be found at the bottom of this assignment brief.

Assessed Module Learning Outcomes The Learning Outcomes for this module align to the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task. The following module learning outcomes are assessed in this task:

Module Learning Outcomes

Learning Outcome 1: Demonstrate an understanding of marketing & sales concepts with a diverse changing marketplace.

Learning Outcome 2: Investigate ethical marketing and sales practices within a range of contexts.

Learning Outcome 3: Demonstrate marketing theory through the formulation of a marketing plan.

Learning Outcome 4: Assess the impact of marketing from a consumer & organisational perspective.

Learning Outcome 5: Explore the marketing mix, new product/service process and sales campaigns in different markets.

Please note this assignment is applicable for students who are registered with the Chartered Management Institute (CMI). These materials are not applicable to any students enrolled after January 2026.

However, for students who enrolled prior to January 2026, there is a requirement to meet the CMI Learning Outcomes below:

Understand the role of marketing to support the achievement of organisational objectives

Understand the factors in the organisation’s marketing environment which impact on the marketing of a product or service

Know how to market a product or service

If you are unsure about your status, please speak with your tutor.

Assignment Support and Academic Integrity If you have any questions about this assignment please see the Student Guidance on Coursework for more information.

Spelling, Punctuation, and Grammar: You are expected to use effective, accurate, and appropriate language within this assessment task.

Academic Integrity: The work you submit must be your own, or in the case of groupwork, that of your group. All sources of information need to be acknowledged and attributed; therefore, you must provide references for all sources of information and acknowledge any tools used in the production of your work. We use detection software and make routine checks for evidence of academic misconduct.

It is your responsibility to keep a record of how your thinking has developed as you progress through to submission. Appropriate evidence could include: version controlled documents, developmental sketchbooks, or journals. This evidence can be called upon if we suspect academic misconduct.

If using Artificial Intelligence (AI) tools in the development of your assignment, you must reference which tools you have used and for what purposes you have used them. This information must be acknowledged in your final submission.

Definitions of academic misconduct, including plagiarism, self-plagiarism, and collusion can be found on the Student Portal. All cases of suspected academic misconduct are referred for investigation, the outcomes of which can have profound consequences to your studies. For more information on academic integrity please visit the Academic and Research Integrity section of the Student Portal.

Support for Students with Disabilities or Additional Needs: If you have a disability, long-term health condition, specific learning difference, mental health diagnosis or symptoms and have discussed your support needs with health and wellbeing you may be able to access support that will help with your studies.

If you feel you may benefit from additional support, but have not disclosed a disability to the University, or have disclosed but are yet to discuss your support needs it is important to let us know so we can provide the right support for your circumstances. Visit the Student Portal to find out more.

Unable to Submit on Time? The University wants you to do your best. However, we know that sometimes events happen which mean that you cannot submit your assessment by the deadline or sit a scheduled exam. If you think this might be the case, guidance on understanding what counts as an extenuating circumstance, and how to apply is

Administration of Assessment Assessment Author: Indy Chander

Assessment Author Email: ac7233@coventry.ac.uk

Assignment Category: Written Attempt Type: Standard Component Code: 404MAN – CW1 

This document is intended for Coventry University Group students for their own use in completing

Page 6 of 9

Assessment Marking Criteria Mark band

Outcome

Guidelines

 

80-100%

 

1st – Exceptional work with very high degree of understanding, creativity, and critical/analytic skills. Evidence of exceptional research well beyond minimum recommended using a range of methodologies. Exceptional understanding of knowledge and subject-specific theories. Demonstrates creative flair, a high degree of originality and autonomy.

 

 

1st

 

Exceptional ability to apply learning resources. Demonstrates well-developed problem-solving skills. Work completed with very high degree of accuracy and proficiency and autonomy. Exceptional communication and expression, significant evidence of professional skill set. Student evidences deployment of a full range of exceptional technical, including proficiency in the English Language, and/or artistic skills.

 

70-79%

 

1st – Excellent work with clear evidence of understanding, creativity and critical/analytical skills. Thorough research well beyond the minimum recommended using methodologies beyond the usual range. Excellent understanding of knowledge and subject-specific theories with evidence of considerable originality and autonomy.

 

 

1st

Meets learning outcomes

Excellent ability to apply learning resources. Demonstrates consistent, coherent substantiated argument and interpretation. Demonstrates considerable creativity and clear problem-solving skills. Assessment completed with accuracy, proficiency, and considerable autonomy. Excellent communication and expression, some evidence of professional skill set. Student evidences deployment

of a highly developed range of technical, including proficiency in the English Language, and/or artistic skills.

 

60-69%

 

2:1 – Very good work demonstrating strong understanding of theories, concepts and issues with clear critical analysis. Thorough research, using established methodologies accurately, beyond the recommended minimum with little, if any, irrelevant material present. Very good understanding, evidencing breadth and depth, of knowledge and subject-specific theories with some originality and autonomy.

 

 

2:1

 

Very good ability to apply learning resources. Demonstrates coherent substantiated argument and interpretation. Demonstrates some originality, creativity and problem-solving skills. Work completed with accuracy, proficiency, and autonomy. Very good communication and expression with evidence of professional skill set. Student has a thorough command of a good range of technical, including

proficiency in the English Language, and/or artistic skills.

50-59%

 

2:2 – Good understanding of relevant theories, concepts and issues with some critical analysis. Research undertaken accurately using

established methodologies, enquiry beyond that recommended may be present. Some errors may be present and some inclusion of

 

 

2:2

 

irrelevant material. Good understanding, with evidence of breadth and depth, of knowledge and subject-specific theories with indications of originality and autonomy.

Good ability to apply learning resources. Demonstrates logical argument and interpretation with supporting evidence. Demonstrates some originality, creativity and problem-solving skills but with inconsistencies. Expression and presentation mostly accurate, proficient, and conducted with some autonomy. Good communication and expression with appropriate professional skill set. Student consistently

demonstrates a well-developed range of technical, including proficiency in the English Language, and/or artistic skills.

 

40-49%

 

 

 

3rd Class

3rd – Meet the learning outcomes with a basic understanding of relevant theories, concepts and issues. Demonstrates an understanding of knowledge and subject-specific theories sufficient to deal with concepts. Assessment may be incomplete and with some errors. Research scope sufficient to evidence use of some established methodologies. Some irrelevant material likely to be present.

Basic ability to apply learning resources. Demonstrates ability to devise and sustain an argument. Demonstrates some originality, creativity and problem-solving skills but with inconsistencies. Expression and presentation sufficient for accuracy and proficiency. Sufficient communication and expression with basic professional skill set. Student demonstrates technical, including a basic level of proficiency in the English Language, and/or artistic skills.

 

30-39%

 

 

 

Fail

 

 

 

 

 

 

 

Fails to achieve learning outcomes

Fail – Outcomes not met. Limited understanding of relevant theories, concepts and issues. Little evidence of research and use of established methodologies. Some relevant material will be present. Deficiencies evident in analysis. Fundamental errors and some misunderstanding likely to be present.

Limited ability to apply learning resources. Student’s arguments are weak and poorly constructed. Limited originality, creativity, and struggles with problem-solving skills. Expression and presentation insufficient for accuracy and proficiency. Insufficient communication and expression and with deficiencies in professional skill set. Student demonstrates some deficiencies in technical, including in their use of the English Language, and/or artistic skills.

 

0-29%

 

 

 

Fail

Fail – Outcomes not met. Clear failure demonstrating very little understanding of relevant theories, concepts and issues. Minimal evidence of research and use of established methodologies and incomplete knowledge of the area. Serious and fundamental errors and aspects missing.

Very little evidence of ability to apply learning resources. Student’s arguments are very weak and with no evidence of alternative views. Little evidence of originality, creativity, and problem-solving skills. Expression and presentation deficient for accuracy and proficiency. Insufficient communication and expression and with deficiencies in professional skill set. Student demonstrates a lack of technical, including in their use of the English Language, and/or artistic skills