Purpose of the Assignment For this assignment, you will analyze the global market segmentation and positioning strategies of the company assigned to you. The purpose of this project is to understand how successful global companies identify their target customers, adapt their marketing strategies across different countries, and create a strong position in international markets.
You will apply international marketing concepts by examining how companies use segmentation and positioning to compete in a global business environment.
—-Focus on Nike’s global adaptation strategies, cultural marketing, endorsements, and international campaigns.
THE PP presentation and infographic must address the required topics:
Company background and history Global market segmentation strategy Global positioning strategy International examples and applications Conclusion and key findings Your assigned focus area will guide the examples, markets, and strategic elements you emphasize.
Required Deliverables You will submit two components:
Part 1: PowerPoint Presentation Create a PowerPoint presentation analyzing your assigned company’s global segmentation and positioning strategies.
Presentation Requirements Minimum of 10 slides (including title and references) Follow APA 7th edition format Include citations throughout the presentation Use credible academic, company, and business sources Required Presentation Content Slide 1: Title Slide Include:
Company name Assignment title Focus area assigned Student name Course information Slide 2–3: Company Background and History Provide an overview of the company, including:
Company origin and history Major milestones International expansion Current global presence Slide 4–5: Global Market Segmentation Strategy Explain how the company identifies and targets different customer groups worldwide.
Discuss:
Geographic Segmentation
Differences in strategies across countries or regions Examples of market adaptation Demographic Segmentation
Age Income Gender Family status Other relevant characteristics Psychographic Segmentation
Consumer lifestyles Values Attitudes Preferences Behavioral Segmentation
Buying habits Brand loyalty Product usage patterns Slide 6–7: Global Positioning Strategy Explain how the company creates a unique position in consumers’ minds.
Discuss:
Brand identity Value proposition Competitive advantages Marketing message Standardization versus adaptation strategies Slide 8–9: International Examples Provide real-world examples of:
Global marketing campaigns Products or services adapted for specific countries Strategies used to address cultural differences How the company maintains a consistent global brand image Slide 10: Conclusion and References Conclusion
Summarize:
The company’s segmentation approach Its positioning strategy Why these strategies contribute to global success References
Include all sources using APA 7th edition format Part 2: Global Marketing Infographic Create a one-page infographic that summarizes your company’s global marketing strategy.
The infographic should include:
Company Overview Company name and industry Founding information Global presence Important facts Market Segmentation Summarize:
Geographic segmentation Demographic segmentation Psychographic segmentation Behavioral segmentation Positioning Strategy Include:
Brand identity Target customer Competitive advantage Main marketing message Global Examples Provide examples of:
International campaigns Adapted products Marketing strategies in different countries Key Insight End with a brief statement explaining:
Why the company is successful internationally How segmentation and positioning support its global competitiveness
total 10 SLIDES POWERPOINT PRESENTATION WITH SPEAKER NOTES
1 PAGE – infographic that summarizes your company’s global marketing strategy.
CANT HAVE MOTE THAN 10% PLAGIARISM OR AI TEXT, WILL BE SUBMITTED VIA TURNITIN
DUE DATE JULY 21, 2026 NO LATERÂ
APA FORMATÂ
CHECK GRAMMAR AND SPELLING
MEET ALL SECTION AND ADD HEADING TO IDENTIFY THEM