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Option A — supplied fictional case study Northstar Global Services Northstar is a fictional B2B subscription and services business with 1,200 employees across the UK, UAE and India. Its strategy is to grow digital revenue by 30%

Human Capital, Talent and Organizational Development Research Assignment

Assignment

You may choose Option A (the supplied fictional NorthStar Global Services case, below) or Option B (an organization from your own experience). You do not need to collect new primary research for Option A.

Option A — supplied fictional case study Northstar Global Services

Northstar is a fictional B2B subscription and services business with 1,200 employees across the UK, UAE and India. Its strategy is to grow digital revenue by 30% over 18 months and increase customer contract renewal from 82% toward 95%. Headcount growth is capped at 5%, and the total people-change budget is £1.2 million over 12 months. These data are illustrative and provided for assessment use.

The executive team is concerned that scarce digital skills, inconsistent leadership and poorly coordinated customer handovers are preventing the business from meeting its ambitions.

Indicator Current situation Why it may matter
Overall employee turnover 18% annually Loss of knowledge and replacement effort
Critical digital-role turnover 24% annually High risk in strategically important work
Median time to fill scarce roles 68 days Vacancies may delay delivery
Vacancies filled internally 22% Internal progression may be underused
Employee pulse index 63/100 Potential engagement or work-

design concerns

Critical roles with ready-now successor 3 out of 12 Weak succession coverage
Customer contract renewal 82% Direct commercial objective
Cloud security capability 40 needed / 22 ready Gap of 18 capability units
Data product capability 36 needed / 20 ready Gap of 16 capability units
Enterprise solutions capability 24 needed / 21 ready Gap of 3 capability units
People leadership capability 50 needed / 32 ready Gap of 18 capability units

 

Capability units mean people meeting the specified proficiency threshold, not additional headcount required. One employee may hold more than one capability; do not add the gaps together and call that the number of hires.

Additional qualitative evidence

  • Sales promises bespoke features before Product confirms feasibility.
  • Product teams are rewarded for delivery speed, while handover quality is rarely measured.
  • Customer Success is accountable for renewals but has limited authority over onboarding quality.
  • Cross-market issues often need executive escalation before decisions are made.
  • Some employees report limited internal career opportunities and heavy pressure during customer launches.
  • Leaders disagree about whether higher pay, management quality or workload is driving turnover. No causal analysis has yet been completed.

What is not known

The case does not provide salary benchmarking, departmental costs, survey breakdowns or validated causal links between turnover and renewal. You should acknowledge relevant gaps. You may propose further data collection and realistic target assumptions, but must label any invented estimates as illustrative. Do not present assumptions as facts.

Option B — use your own organisation

You may use a current or past employer, client or other organisation you understand sufficiently well. Keep it anonymous if needed. You must still provide a credible business objective, at least THREE numerical metrics with a source or explicit estimation basis, evidence of a people/OD issue, and sufficient context for a feasible 12-month plan. Do not disclose confidential or identifiable employee information. If those data are not available, use Northstar.