BA1540 International Business and Accounting Assessment 1 Brief 2026 | UOL

BA1540 Assessment Brief

Assessment Overview

• Title: BA1540 International Business and Accounting (Assignment 1)
• Type: Individual Report
• Word Count/Duration: 2,000 words
• Submission Deadline: 27th Jan 2026

Learning Outcomes (1-3, International Business):

1. Discuss and explain the changing historical context in which international business operates: globalisation, trade and FDI
2. Assess the political, legal, cultural, linguistic and sustainable environment in which international business expands and operates
3. Identify, explain and review what motivates companies to engage in international business and how they internationalise

Assessment Task – In Detail

This individual report will be based on the international expansion of a multinational enterprise of your choice into a host country of your choice. Justify all arguments put. forward in the report. A wide variety of sources should be used, including annual reports. academic journal and newspaper articles, corporate reports, industry reports, databases. company websites, etc..

In your report, you should address the following tasks:

Motivations for international expansion: Examine the key motivations (i.e. market seeking or resource seeking or efficiency seeking or strategic asset seeking) that influenced your selected firm’s decision to expand internationally.

Internationalisation: Using an appropriate theoretical framework (for example, Uppsala model (1977;1990)), explain the stages of international expansion undertaken by your chosen firm.

Challenges and/or opportunities: Using a host country as an example, evaluate the political and cultural challenges and/or opportunities your chosen MNE experienced in entering and operating within your chosen host country.

Reflection: Based on the tasks (1-3), outline two key lessons that other firms seeking to expand and internationally can derive from the experience of your chosen MNE.

Please note: The word limit for the report is 2,000

Use of AI:

For this particular assessment, you are:

• Prohibited from using AI – it is an academic offence to use AI for this assessment.

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