BS7014 International Business Strategy Assignment Brief 2026 | KU London

BS7014 ASSIGNMENT BRIEF

ASSIGNMENT TASK / WHAT IS EXPECTED

This is a written assignment (based on a case study) worth 60% of the module.

You are asked to produce a report of 1,800 words altogether (including executive summary, tables, figures and references and appendix and with an executive summary of maximum 125 words) on a company that will be communicated on the issue date (see above). The report should address 2/3 key questions that will be introduced just before the assignment commences. For each question of the assignment, students are allocated a given number of marks. The actual mark a student is given for a question (e.g., 40 out of 50), depends on the following marking criteria: capability to carry out independent research; capability to select and use of theory to support arguments; the structure of the answer; clarity of expression and analytical ability; conclusion (see marking criteria below).

The final mark of a student for the whole assignment is then based on the sum of the marks the student gains for each question. The questions of this assignment will be related to the main contents and theoretical concepts illustrated from the beginning of the module up to the date of release of this assignment, e.g., requiring students to carry out an external and internal analysis of the company in focus. 

Depending on the case study or the company that students must analyse, they will be expected to use relevant tools, frameworks, and approaches developed during the module in their answers to the questions. For instance, they may use illustrative diagrams and tables where relevant, to make arguments more clear.

The brief asks students to address both theoretical and practical issues and to draw upon the ideas and concepts and techniques they have learned on the programme.

FURTHER INFORMATION ABOUT THIS ASSESSMENT

1. Further Information

All assignments must be submitted by the date and time specified above.

You are required to submit an electronic Word (or PDF) copy of your completed assignment via the Assignments section of Canvas and follow any specific instructions. Any change to this instruction will be advised via Canvas. 

Work that exceeds the word count of 1,980 words, will not be marked.

In line with University Regulations coursework submitted up to a week late will be capped at 50%. Coursework submitted after this time will receive 0%.

2. Learning Outcomes

On successful completion of the module students will be able to:

• contribute effectively to the analysis of problems of risks inherent in strategic decisions and recommend appropriate options for organisational growth and sustainability within and across different contexts
• distinguish between different levels of strategy and strategic approaches in organizations
• evaluate alternative approaches and discourses in the organisational quest for competitive position and the need to create value for its stakeholders
• to conduct an in-depth analysis on the issues of strategic choice followed by organizations, in particular, on the motives behind acquisitions, mergers, collaborative alliances
• balance analytical techniques with intuitive, heuristic and creative approaches to strategy design

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