BBM5003 Enterprise, Innovation and Creativity 2025-26
BSc (Hons) Business and Management
BSc (Hons) Business and Management with Foundation Year
Assessment Brief
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Assessment Title |
Portfolio |
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Assessment Number |
1 of 1 |
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Assessment Type (Weighting) |
Portfolio (2000 words or equivalent) plus Business Pitch (up to 15 minutes with Q&A) (100%) |
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Submission Deadline |
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Learning Outcomes Assessed
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LO1 |
Apply appropriate tools and techniques to evaluate opportunities for innovation and enterprise. |
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LO2 |
Create a feasible business plan for a specific market opportunity. |
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LO3 |
Examine legal obligations associated with new business ventures and make recommendations to ensure compliance and mitigate potential risks. |
Brief
Construct a portfolio of 2000 words (±10%) (or equivalent) in which you will present key elements of a new venture to capture an identified business opportunity. The portfolio will comprise:
- a business model canvas for the proposed venture supported by commentary on the elements, an overview of stakeholder management and a summary of risks and mitigation strategies;
- a summary of legal obligations and recommendations; and
- a reflective commentary on your learning during the development of the ideas for the new venture.
You will present the key ideas and elements of the portfolio as a business pitch (up to 15 minutes including Q&A).
You will upload slides for your pitch to Moodle using the appropriate Turnitin submission link by ____. Pitches take place ____ and ____ (slots will be randomly allocated). Your portfolio should be uploaded (in pdf or word format1) to Moodle using the appropriate Turnitin submission link by ______.
Declaration: At the end of the slides for your pitch and also at the end of your portfolio you will include a declaration of any software tools that you used in developing and completing the assessment.
Generative Artificial Intelligence (GAI) Applications in this Assessment
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AI Status |
Application |
Notes |
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Category A |
No GAI tool is permitted. |
While grammar and/or spell checkers may be used to correct individual words and sentences, the use of GAI is not allowed. This is because the learning outcomes require you to produce original assessment work without any GAI assistance Any GAI generated content which is presented as your own original work and is not acknowledged will be assessed for academic misconduct. |
Pitch
You will present in a Pecha Kucha format (20 succinct slides at 20 seconds each). It is anticipated that most students will use Powerpoint and a template will be available on Moodle. Recommended structure and content are as follows:
- Title Slide (1 slide)
- Module code and module name
- Title: <Your Proposed Venture Name>
- Name and Student Number
- The Problem (1 slide)
Setting the Scene
The demand(s) fulfilled or job(s) done
- The Opportunity (1 slide)
Evidence of demand; why now?
Business Model
- Your Value Proposition (1 slide)
Clear statement of what you offer
- Customer Segment(s) (1 slide)
Whom you serve
- Customer Relationships (1 slide)
What relationship you want/expect/seek (top level)
- Channels (1 slide)
How/where customers find, buy, learn about, feedback on and use your product/service
- Key Activities (1 slide)
Top level business process or value stream
- Key Resources (1 slide)
What you need in-house
- Key Partners (1 slide)
Your suppliers and service providers (cf. outsourcing)
- Revenue Stream(s) (1 slide)
How will you make your money?
- Cost Structure (1 slide)
Key operational costs
- Financial Feasibility (1 slide)
E.g., demonstration of a positive cashflow
Legal Aspects
- Legal Form (1 slide)
Sole trader, partnership, Ltd, CIC, etc.
- Contracts (1 slide)
Key agreements and clauses you’ll rely on.
- IPR (1 slide)
Trademark, copyright, etc.
- Key Risks (1 slide)
Summary risk-impact matrix
- Key Stakeholders (1 slide)
Summary power-interest matrix
- Implementation and Next Steps (1 slide)
What should happen in the next 6–12 months if implemented
- Reflection (1 slide)
Key learnings
References (Not presented; included for completeness)
Declaration (Not presented; included for completeness)
- A two-column table identifying any software tools/applications2 that you used in developing and completing the assessment (Column 1); and how each was used (Column 2).
Portfolio (85%)
Your submission should include a front sheet which includes the module code and module name, <Your chosen venture name>, your name and your student number; and a table of contents; a proforma will be available on Moodle.
The recommended structure/content (with suggested word count) is as follows.
- Business Model Canvas and Commentary (50%) (Diagram(s) + 1250 words) Completed BMC with commentary explaining rationale, clarifying elements and interconnections; overview of stakeholder management; and a summary of key risks and mitigation strategies
2 Note This assessment is Category A; thus, no Generative AI tools should be used
Legal Obligations and Recommendations (25%) (500 words)
Legal form, IP, potential tort implications, contracts, and legal compliance.
- Reflection (10%) (250 words)
Reflection on own learning journey with key insights and key challenges.
References (Not included in word count)
Declaration (Not included in word count)
- A two-column table identifying any software tools/applications3 that you used in developing and completing the assessment (Column 1); and how each was used (Column 2).
Further guidance on formatting and presentation requirements, including font sizes, line spacing, etc., are included in the Module Guide.
Minimum Secondary Research Sources Requirements
It is expected that the Reference List will contain a minimum of ten sources (at least two in the pitch), with no fewer than two high quality journal articles and no fewer than four academic books (at least one of each in the pitch). Citations and references should follow the Harvard Referencing System: see https://www.bolton.ac.uk/leaponline/My-Academic- Development/My-Writing-Techniques/Referencing/Level-2/Harvard-Referencing.aspx.
Specific Assessment Criteria
Appendix A provides a rubric identifying specific assessment criteria (holistic rubric) for the pitch.
Appendix B provides a rubric identifying specific assessment criteria (analytic rubric) for the the portfolio
Please note that the General Assessment Criteria are a useful supplement to guide and indicate the general academic qualities expected at HE5. These are included in Appendix C.
Appendix A – Specific Assessment Criteria (Holistic Rubric) for Pitch
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Band |
Descriptor |
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Exceptional 85–100% |
Content explains the business idea with specific details about customer needs, target market, and contextual factors. Connections between all parts of the Business Model Canvas and the Value Proposition are explicitly described, showing how elements interrelate. Legal obligations and risks are clearly identified with relevant recommendations or considerations. Responses to questions refer directly to content presented and provide additional explanation or examples. |
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Excellent 70–84% |
Content explains the business idea with relevant details about customers and market context. Key links between BMC components and Value Proposition are described, though some may be less fully developed. Legal considerations are identified and linked to the venture. Questions are answered with reference to the presentation, adding clarification when needed |
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Very Good 60–69% |
Content covers the idea and contextual factors with recognisable information, though some points may be general. Several links across the BMC and Value Proposition are identified, though explanation is brief in places. Legal obligations are mentioned but may be partial or simplified. Answers to questions generally refer to the presented content. |
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Good 50–59% |
The idea is outlined with basic information about customers or context. Some links between BMC components and Value Proposition are mentioned, but explanation may be incomplete. Legal considerations are briefly noted. Most questions are answered with limited reference to the presentation content. |
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Satisfactory 40–49% |
The idea is described in general terms with minimal detail about context or customers. Connections across BMC components or Value Proposition are limited or largely descriptive. Legal obligations are mentioned superficially. Answers to questions are brief and only partially linked to presented material. |
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Borderline Fail 35–39% |
Content provides minimal description of the venture or context. A key element of the presentation (such as the Value Proposition, a BMC component, or legal consideration) is missing or incomplete. Few or no links are made between BMC components or Value Proposition. Answers to questions are unclear or rarely connected to the presentation. |
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Fail <35% |
Content is very limited or unclear with no usable information about the venture, customers, or context. Two or more key elements of the presentation (Value Proposition, BMC components, or legal considerations) are missing or incomplete. No links between BMC components or Value Proposition are shown. Legal obligations are absent. Questions are not answered or responses are unrelated. |
Appendix B – Specific Assessment Criteria (Analytic Rubric) for Portfolio
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Exceptional 85–100% |
Excellent 70–84% |
Very Good 60–69% |
Good 50–59% |
Satisfactory 40–49% |
Borderline Fail 35–39% |
Fail <35% |
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Business Model Canvas & Commentary |
All elements included (customer segments, value proposition, channels, customer relationships, key resources, key activities, key partners, revenue streams, cost structure), plus stakeholder and risk analysis. Comprehensive rationale, fully explained interconnections, and emerging critical engagement throughout. |
All elements included. Rationale explained; interconnections described; analysis and emerging critical engagement evident, though may be less detailed than Exceptional. |
All elements included. Rationale described; interconnections partially explained; emerging critical engagement evident but limited. |
All elements included. Rationale outlined; interconnections mentioned; analysis limited. |
All elements included. Commentary for some elements minimal or superficial; interconnections limited; analysis minimal. |
One or more key elements missing; commentary very limited; minimal analysis or engagement. |
Two or more key elements missing; commentary absent; no analysis or engagement. |
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Stakeholder Management, Risk Summary & Mitigation |
Clear and structured overview of key internal and external stakeholders, demonstrating analysis and emerging critical engagement with stakeholder interests, influence, and potential impact on the venture. Key risks are clearly identified, prioritised, and linked to the business model, with well-justified mitigation strategies explained. |
Clear overview of key stakeholders and their relevance to the venture. Key risks identified and linked to the business model, with mitigation strategies explained; analysis and emerging critical engagement evident, though less detailed than Exceptional. |
Overview of main stakeholders provided, with some explanation of their relevance. Key risks identified, with mitigation strategies outlined; some analytical reasoning evident, though prioritisation or justification may be limited. |
Overview of stakeholders and key risks provided. Mitigation strategies described; analysis limited, with explanation focused more on description than justification. |
Overview of stakeholders and risks included, but discussion is brief or superficial. Mitigation strategies mentioned but minimally explained; analysis minimal. |
One or more key elements missing (stakeholder overview or risk summary). Discussion unclear or very limited; mitigation strategies absent or poorly linked to the venture; analysis largely absent. |
Stakeholder overview and risk summary missing or extremely limited; no mitigation strategies presented; no analysis or engagement. |
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Legal Obligations & Recommendations |
All relevant legal frameworks (tort, negligence, contracts, IP, legal form) identified. Recommendations linked to venture with analysis and emerging |
All key legal frameworks identified. Recommendations provided; analysis and critical engagement evident, though less detailed than Exceptional. |
Key legal frameworks identified; recommendations partially described; some analytical reasoning evident; links partially developed. |
Main legal frameworks identified; recommendations described; limited analysis evident; links to venture present but incomplete. |
Main legal frameworks identified; recommendations minimal; analysis minimal; links to venture minimal. |
One or more key legal frameworks missing; recommendations absent or unclear; analysis lacking; links minimal. |
Two or more key legal frameworks missing; recommendations absent; no analysis; links absent. |
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Exceptional 85–100% |
Excellent 70–84% |
Very Good 60–69% |
Good 50–59% |
Satisfactory 40–49% |
Borderline Fail 35–39% |
Fail <35% |
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critical engagement; links to BMC and decisions fully explained. |
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Reflective Commentary |
Demonstrates analysis of learning, emerging critical engagement with portfolio decisions, and implications for personal/professional development; connections to BMC, legal analysis, and venture clearly described. |
Includes all key points about learning, development, and employability; analysis and engagement evident, though less detailed than Exceptional; connections to portfolio described; outcomes outlined. |
Includes points about learning and development; some analysis or engagement; some connections to portfolio; outcomes partially described. |
Includes some points about learning or development; emerging analysis limited; connections present but could be developed; outcomes partially described. |
Includes points about learning or development; analysis minimal; connections limited; outcomes minimally described. |
Reflection includes limited points about learning or development; analysis lacking; connections minimal; outcomes minimal. |
Reflection absent or very limited; points about learning, development, or employability not included; no analysis. |
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Presentation of Portfolio |
Logical and clear presentation; figures and tables integrated with commentary; analysis and explanation of key points evident throughout; grammar and referencing accurate. |
Clear presentation; figures and tables used effectively; analysis and explanation evident; grammar and referencing mostly accurate. |
Presentation organised; figures and tables informative; some analysis or explanation present; occasional minor errors in grammar or referencing. |
Presentation organised; figures and tables present; analysis partially evident; some commentary; minor errors in grammar or referencing. |
Presentation broadly organised; figures and tables present but some not fully integrated; analysis limited; minor errors in grammar or referencing. |
Presentation structure limited; figures and tables poorly integrated; analysis largely absent; grammatical or referencing errors reduce clarity. |
Presentation poorly structured; figures and tables not integrated; analysis absent; grammar and referencing errors make points unclear. |
Appendix C – General Assessment Guidelines Level HE5
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Relevance Learning outcomes must be met for an overall pass |
Knowledge and Understanding |
Analysis, Creativity and Problem- Solving |
Self-awareness and Reflection |
Research/ Referencing |
Written English |
Presentation and Structure |
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Class I (Exceptional Quality) 85% – 100% |
Work is directly relevant and expertly addresses the requirements of the brief.
Learning outcomes are met. |
Demonstrates an exceptional breadth and depth of knowledge and understanding of theory and practice beyond the threshold expectation for the level.
Demonstrates sophisticated conceptual understanding of specialised areas. |
Presents a perceptive synthesis and critical evaluation of findings’ drawing on a broad range of relevant sources in order to draw clear, systematic, justified conclusions. Provides a critical insight and interprets complex matters and ideas comprehensively. Demonstrates creative flair and a high level of originality. Demonstrates exceptional problem- solving skills and initiative. |
Provides insightful reflection and critical self- awareness in relation to the outcomes of own work and personal responsibility. |
A wide range of contemporary and relevant reference sources selected and drawn upon.
Sources cited accurately in both the body of text and in the Reference List/ Bibliography. |
Writing style is clear and appropriate to the requirements of the assessment. An exceptionally well written answer with competent spelling, grammar and punctuation. For example, paragraphs are well structured and include linking and signposting. Sentences are complete and different types are used. A wide range of appropriate vocabulary is used. |
The presentational style and layout are correct for the type of assignment. Evidence of planning and logically structured. Where relevant, effective inclusion of, and reference to, figures, tables and images. |
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Class I (Excellent Quality) 70% – 84% |
Work is relevant and comprehensively addresses the requirements of the brief.
Learning outcomes are met. |
Demonstrates an excellent breadth and depth of knowledge and understanding of theory and practice for this level.
Demonstrates in-depth understanding of key areas in different contexts. |
Presents an excellent appraisal of findings through the critical analysis of information sources. Draws clear, systematic, justified and perceptive conclusions. Demonstrates creative flair, a high level of originality and initiative. Demonstrates a critical understanding of problem-solving approaches and applies excellent problem-solving skills. |
Provides excellent reflection and self-awareness in relation to the outcomes of own work and personal responsibility. |
A wide range of relevant reference sources selected and drawn upon.
Sources cited accurately in both the body of text and in the Reference List/ Bibliography. |
Writing style is clear and appropriate to the requirements of the assessment. An excellently well written answer with competent, spelling, grammar and punctuation. For example, paragraphs are well structured and include linking and signposting. Sentences are complete and different types are used. A wide range of appropriate vocabulary is used. |
The presentational style and layout are correct for the type of assignment. Evidence of planning and logically structured Where relevant, effective inclusion of, and reference to, figures, tables and images. |
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Class II/i (Very Good Quality) 60% – 69% |
Work is relevant and addresses most of the requirements of the brief.
Learning outcomes are met. |
Demonstrates a thorough breadth and depth of knowledge and understanding of theory and practice for this level. Demonstrates very good understanding of key areas in different contexts. |
Presents a perceptive appraisal of findings through the critical analysis of information. Draws clear, justified and thoughtful conclusions. Demonstrates a very good level of creativity and originality. Demonstrates a critical understanding of problem-solving approaches and applies strong problem-solving skills. |
Provides very good reflection and self- awareness in relation to the outcomes of own work and personal responsibility, as required by the assessment. |
A range of appropriate reference sources selected and drawn upon. Sources cited accurately in the main both the body of text and in the Reference List/Bibliography. |
Writing style is clear and appropriate to the requirements of the assessment. A very well written answer with competent spelling, grammar and punctuation. For example, paragraphs are well structured and include linking and signposting. Sentences are complete and different types are used. A range of appropriate vocabulary is used. |
The presentational style and layout are correct for the type of assignment. Evidence of plannin |