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Assignment 1
| 1.   Discuss and illustrate the difference between the One-step and Two-step flow models concerning Mass media effects. | 20 |
| 2.   Discuss the role of ‘media spin’ and, in particular, Tony Blair’s formidable ‘spin doctor’ Alastair Campbell of recent Labour success in media management. | 10 |
| 3.   Illustrate and discuss the IPRA wheel of education. | 10 |
| 4.   Discuss the political system as illustrated by the experienced lobbyist Charles     Miller. | 10 |
| Total | 50 |
Assignment 2
| 1.   Discuss why Milton Friedman, the economist and advocate of laissez-faire capitalism, argued against the idea that business has a social responsibility. | 10 |
| 2.   Identify and discuss four stages of employment where effective communications are vital. Number your facts. | 10 |
| 3.   Illustrate and discuss the Financial Calendar by mentioning when and what to communicate | 20 |
| 4.   Describe the adoption process of Marketing Communications as defined by  Norman Hart. | 10 |
| Total | 50 |