BA602 Management of Salesforce Assessment Brief
| Qualification | Qualifi Level 6 Diploma in Business Administration |
| Qualification No (RQF) | 603/1037/6 |
| Unit Name | Management of Salesforce |
| Unit Reference | BA602 |
| No of Credits | 20 Credits |
Introduction
Prior to attempting this coursework assignment, Learners must familiarise themselves with the following policies:
- Centre Specification o Can be found at https://qualifi.net/qualifi-level-6-diploma-in-business-administration/
- Qualifi Quality Assurance Standards
- Qualifi Quality Policy Statement
Plagiarism and Collusion
In submitting the assignment Learner’s must complete a statement of authenticity confirming that the work submitted for all tasks is their own. The statement should also include the word count.
Your accredited study centre will direct you to the appropriate software that checks the level of similarity. Qualifi recommends the use of https://www.turnitin.com as a part of the assessment.
Plagiarism and collusion are treated very seriously. Plagiarism involves presenting work, excerpts, ideas or passages of another author without appropriate referencing and attribution.
Collusion occurs when two or more learners submit work which is so alike in ideas, content, wording and/or structure that the similarity goes beyond what might have been mere coincidence
Please familiarise yourself on Qualifi’s Malpractice and Maladministration policy, where you can find further information
Referencing
A professional approach to work is expected from all learners. Learners must therefore identify and acknowledge ALL sources/methodologies/applications used.
The learner must use an appropriate referencing system to achieve this. Marks are not awarded for the use of English; however, the learner must express ideas clearly and ensure that appropriate terminology is used to convey accuracy in meaning.
Qualifi recommends using Harvard Style of Referencing throughout your work.
Appendices
You may include appendices to support your work, however appendices must only contain additional supporting information, and must be clearly referenced in your assignment.
You may also include tables, graphs, diagrams, Gantt chart and flowcharts that support the main report should be incorporated into the back of the assignment report that is submitted.
Any published secondary information such as annual reports and company literature, should be referenced in the main text of the assignment, in accordance of Harvard Style Referencing, and referenced at the end of the assignment.
Confidentiality
Where a Learner is using organisational information that deals with sensitive material or issues, they must seek the advice and permission from that organisation about its inclusion.
Where confidentiality is an issue, Learners are advised to anonymise their assignment report so that it cannot be attributed to that particular organisation.
Word Count Policy
Learners must comply with the required word count, within a margin of +10%. These rules exclude the index, headings, tables, images, footnotes, appendices and information contained within references and bibliographies.
When an assessment task requires learners to produce presentation slides with supporting notes, the word count applies to the supporting notes only.
Submission of Assignments
All work to be submitted on the due date as per Centre’s advice.
All work must be submitted in a single electronic document (.doc file), or via Turnitin, where applicable.
This should go to the tutor and Centre Manager/Programme Director, plus one hard copy posted to the Centre Manager (if required)
Marking and grades
Qualifi uses a standard marking rubric for all assignments, and you can find the details at the end of this document.
Unless stated elsewhere, Learners must answer all questions in this document.
Assignment Question
Scenario
Learners may use their own employment context, or that of another organisation with which they are very familiar, to base their assignment. However, in the case that they are not able to do so, please use the below scenario:
You are working in the marketing department of a multinational organisation as a Customer Relationship Manager, with roles and responsibilities to manage effective and efficient relationships with clients (individuals and business) with your marketing and sales force team to achieve sales target. How can your company gain a competitive advantage over its competitors locally and at the international level to implement customer relationship management strategies and to achieve excellence in meeting customers’ requirements? You are asked to develop and implement a strategic, operational and analytical strategies to meet sales objectives. In your role, you have to manage a sales force team where you are also required to a sales-team including planning, recruitment, training and motivating sales person to achieve the company’ sales target. Therefore, your assignment (or a reflective paper) should contain minimum 2000 words in length to cover main topics that you have covered with the Management of Sales Force to meet learning outcomes of the unit.
Task 1 – 500 Words
Identify the importance of customer relationship management.
1.1: Identify the benefits of managing excellent customer relations.
1.2: Evaluate different working practices and methods to maintain customer relationship within the organisation.
1.3: Identify the use of the technological forces improve sales force management practices.
Task 2 – 650 Words
Critically evaluate the salesperson performance and motivation in local and global market.
2.1: Identify the personal characteristics on salesperson motivation.
2.2: Critically analyse the components of salesperson performance model e.g. behaviour, role perceptions, and satisfaction.
2.3: Critically identify the cultural forces affecting the performance of salespeople.
2.4: Critically evaluate criteria of selecting the best salesperson to target international market.
Task 3 – 850 Words
Use sales planning and forecasting in order to meet sales target.
3.1: Identify salesforce strategies to plan and implement salesforce tasks.
3.2: Identify how to deal with an internal and external environment in salesforce planning.
3.3: Use financial and non-financial information to assess the scope of resource requirements.
3.4: Evaluate the impact of sales forecasting on sales targets.
3.5: Plan the use of resources to meet sales target.
Qualifi Level 6 BA602 Assessment Marking Rubric
| Distinguished | Excellent | Good | Proficient | Basic | Marginal | Unacceptable | |
| Criteria | 80+ | 70 | 60 | 50 | 40 | 30 | 0 |
| Content
(alignment with assessment criteria)
|
Extensive evaluation and synthesis of ideas; includes
substantial original thinking |
Comprehensive
critical evaluation and synthesis of ideas; includes coherent original thinking |
Adequate evaluation and
synthesis of key ideas beyond basic descriptions; includes original thinking |
Describes main ideas with evidence of evaluation;
includes some original thinking |
Describes some of the main ideas but omits some
concepts; limited evidence of evaluation; confused original thinking |
Largely incomplete description of main
issues; misses key concepts; no original thinking |
Inadequate information or containing
information not relevant to the topic |
| Application of
Theory and Literature |
In-depth, detailed and relevant
application of theory; expertly integrates literature to support ideas and concept |
Clear and relevant application of
theory; fully integrates literature to support ideas and concepts |
Appropriate application of
theory; integrates literature to support ideas and concepts |
Adequate application of
theory; uses literature to support ideas and concepts |
Limited application of theory; refers to
literature but may not use it consistently |
Confused application of
theory; does not use literature for support |
Little or no evidence of application of
theory and relevant literature |
| Knowledge and Understanding | Extensive depth of understanding and
exploration beyond key principles and concepts |
Comprehensive knowledge and depth of
understanding key principles and concepts |
Sound understanding of
principles and concepts |
Basic Knowledge and understanding
of key concepts and principles |
Limited and superficial
knowledge and understanding of key concepts and principles |
Confused or inadequate
knowledge and understanding of key concepts and principles |
Little or no evidence of knowledge or
understanding of key concepts and principles |
| Presentation and Writing Skills | Logical, coherent and polished presentation
exceeding expectations at this level; free from errors in mechanics and syntax |
Logical, coherent presentation
demonstrating mastery; free from errors in mechanics and syntax |
Logical structure to presentation; makes few errors in
mechanics and syntax which do not prohibit meaning |
Orderly presentation; minor
errors in mechanics and syntax |
Somewhat weak
presentation; errors in mechanics and syntax may interfere with meaning |
Confused presentation; errors
in mechanics and syntax often interfere with meaning |
Illogical presentation lacking
cohesion; contains significant errors that interfere with meaning |
| Referencing | Advanced use of intext citation and references | Mastery of in-text citation and referencing | Appropriate use of in-text citation and referencing | Adequate use of intext citation and referencing | Limited use of intext citation and referencing | Inadequate use of citation and referencing | Little or no evidence of appropriate
referencing or use of sources |
Directions
- For each of the criteria listed in the first column, circle one box in the corresponding column to the right which best reflects the student’s work on this particular assessment activity (e.g., project, presentation, essay).
- Provide specific feedback to a student about each of the criteria scores he/she earned by writing comments and suggestions for improvement in the last row titled “Instructor’s comments.”
- To arrive at a mark, total the boxes and divide by 5 to arrive at final mark.
Example:
| Distinguished | Excellent | Good | Proficient | Basic | Marginal | Unacceptable | |
| Range | 80-100 | 70-79 | 60-69 | 50-59 | 40-49 | 35-39 | 0-34 |
| Criteria | Score |
| Content | 50 |
| Application of Theory and Literature | 40 |
| Knowledge and Understanding | 50 |
| Presentation/Writing Skills | 40 |
| Referencing
|
40 |
Total Score 220/5 = 44, Basic
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