STRCB/581 Competency 3 Assessment and Rubric
Course Title: Strategic Planning & Implementation
Competency Assessment Title: Strategic Plan
Total Number of Points: 100
Assignment Directions
Develop a strategic plan for the company you have used throughout this course and share it with stakeholders.
Create a 10- to 15-slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation:
• An introduction with mission and vision statements
• Core values, ethics, and social responsibility principles
• Analysis of the company’s:
• Internal environment (e.g. strengths and weaknesses related to resources, trademarks, patents, copyrights, or current processes)
• External environment (e.g. opportunities and threats related to market trends, economic trends, demographics, or regulations)
• An evaluation of the internal and external environment’s impact on achieving the company strategy
• Create a strategic objective for the company.
• Create short- and long-term goals for achieving the company’s strategic plan.
• Determine methods for collecting data and measuring the success of the strategic plan.
Include APA-formatted in-text citations and a reference page.
Cite at least 3 peer-reviewed documents. Note: You may include your textbook as 1 of the sources.
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Competency Assessment Rubric
Assignment / Performance Criteria Mastery 100%
1.     Introduction with mission and vision statements (weight 13%) The introduction thoroughly oriented the reader to the company’s history, products/services provided, and target customers and the mission and vision statements were clearly and concisely stated using highly detailed language that supports the company’s strategic direction.
2.     2. Explanation of core values, ethics, and social responsibility principles (weight 12%) The explanation of the core values, ethics, and social responsibility principles was fully developed and thoroughly provided insight into the connections between the company’s core values, ethics, and social responsibility principles, and its strategic direction.
3.     3. Analysis of company’s internal and external environment (weight 20%) The analysis was thoroughly developed and thoroughly provided insight into the connections between the company’s internal environment strengths and weaknesses and external environment opportunities and threats and its strategic direction.
4.     4. Evaluation of internal and external environment’s impact on achieving the company’s strategic plan (weight 20%) The evaluation was thoroughly developed and thoroughly provided insight into the internal and external environment’s impact on achieving the company’s strategic plan.
5.     5. Strategic objective (weight 10%) The strategic objective was thoroughly developed and fully supported the strategic direction of the company.
6.     6. Short and long-term goals for achieving the company’s strategic plan (weight 15%) The short- and long-term goals were thoroughly developed, thoroughly provided insight for achieving the company’s strategic plan, and all goals were specific, measurable, attainable, relevant, and timely
7.     7. Metrics for measuring success of strategic plan (weight 10%) The methods for collecting data and measuring success of the strategic plan was thoroughly explained, included specific examples for each type of data, and thoroughly explained how it will be measured.
Assignment Instructions:
Review the assessment via the Competency 3 – Overview and Assessment Information.
Make sure you have addressed all the parts of the grading rubric.
Additional Notes:
This needs to pass ZERO GPT and plagiarism checks.
Need Speaker Notes, scholarly references and intext citations. Only 3 to 4 references.
Since this is a PowerPoint, get google images and use it as background
For company use MD Anderson Cancer Center in Houston TX.
Apa Format.