Assignment Description: USE Hypertension Screening Campaign in New York City Screening Campaign Video For this assignment, you will create a 6–7-minute video of you describing the development and implementation of a United States

Assignment Description: USE Hypertension Screening Campaign in New York City

Screening Campaign Video

For this assignment, you will create a 6–7-minute video of you describing the development and implementation of a United States Preventive Task Force A and B Recommendations screening campaign on a topic of interest. Please follow the prompts below on how to: 1) develop the content for the assignment, and 2) create a 6–7-minute video.

Please review the guidelines below on how to create the content for your 6–7-minute video:

1. Go to the United States Preventive Task Force website and select an A or B Recommendation guideline (i.e., colorectal cancer screening, Hypertension, etc.).
   • Describe one screening topic.
   • Develop at least two clear and measurable outcome goals.
   • Identify at least two component of topic-related community statistics (i.e. prevalence, incidence, morbidity).
   • Describe current rates of screening or factors that would impact the need for the screening.
2. Develop a plan/proposal on how you would implement the screening educational campaign or initiative in the community (i.e. workplace, health fair, civic center, library, school, etc.).
   • Identify targeted population characteristics, including age, gender, risk factors, etc. that aligns with the screening guideline.
     • Include the following components: number of persons in the community possibly affected based on age, gender, and race/ethnicity of the county/state.
     • Include current rates of screening or factors that would impact the need for screening.
   • Describe the county/neighborhood of the population.
   • Depict the community setting and include reasoning and explanation for appropriateness of setting selection.
3. Identify one theory or conceptual model that would guide the implementation and evaluation of the screening educational campaign or initiative.
   • Briefly discuss how the theory or conceptual model would be applied throughout the screening educational campaign or initiative.
4. Describe the screening activity by incorporating the following components:
   • Education component description
   • Measures being assessed
   • Evidence included to support the guideline recommendations
   • Demonstrate possible positive measures and normal and abnormal ranges
   • Follow-up and referral process
   • Discuss how the screening educational campaign will be evaluated

Instructions & SpecificationsSubmissionRubric

Start by reading and following these instructions:

1. Review the rubric and the specifications below to ensure that your response aligns with all assignment expectations.

The following specifications are required for this assignment:

• Length: 6–7-minute video; answers must thoroughly address the questions and prompts for the assignment in a clear and concise manner.
• Structure: Video
• References: N/A

Learning Materials

Nash, D. B., Skoufalos, A., Fabius, R. J., & Oglesby, W. H. (2021). Population health: Creating A culture of wellness (3^rd ed.). Jones & Bartlett. ISBN: 9781284166606. Read chapters 3, 8 & 9. (50 pages)

University of Kansas. (n.d.) Community toolbox. https://ctb.ku.edu/en 

Additional Resources:

U.S. Department of Health and Human Services. (2022). Healthy People

2030. www.health.gov/healthypeople 

U.S. Preventive Services Task Force. (2022). A & B recommendations.

https://www.uspreventiveservicestaskforce.org/uspstf/recommendation-topics/uspstf-a-and-b-recommendations 

https://www.uspreventiveservicestaskforce.org/uspstf/recommendation/hypertension-in-adults-screening

UNICEF (n.d.). Cholera Toolkit. https://agora.unicef.org/course/info.php?id=4