Critically analyse the strategic direction (mission, vision, values, culture, etc.) of your chosen organisation.

Summative Assessment 1

Assessment title	Group Presentation (In-person group presentation with video recording in front of a panel of examiners).
Submission date and time
Word Count (or equivalent)	15–20 Slides PowerPoint Slides
Where to submit	Turnitin
Feedback date	15 working days after the deadline
Assessment Weighting
AI usage Guideline	AMBER: AI can be used in the assessment for brainstorming, creating structures, and generating ideas for improving work. No AI Content is allowed in the Final submission.

Submitting, feedback & grades online using VLE

Students should provide a completed assessment cover sheet with all essential details. This assessment should be submitted in electronic format via college systems on the VLE on or before the submission deadline. All late submissions will be capped at `PASS`. Students can view their feedback and grades by using the same submission link in the VLE.

Assessment Aim:

This assessment aims to cover Learning Outcomes 1, 2 and 3. A group presentation will be used to test your conceptual understanding and presentation skills. The first outcome is to analyse relevant theories, models, and conceptual frameworks in formulating business strategy.

It will specifically demonstrate your analytical/evaluative understanding of appropriate theories to formulate relevant business strategies, internal and external factors of the selected organisation, identify relevant challenges and recommend strategic options for resolution. It will also establish your critical views on contemporary issues. Simultaneously, it will reflect your skills in teamwork and leadership. Finally, it will establish your time management skills.

Assessment Descriptions:

This assessment is a group PowerPoint presentation of 15-20 slides (Cover page, Table of contents, References, and Thank you page are not included within slides count) for a group of 3-4 students, 20 minutes duration on an agreed theme approved by the module leader. You should note that there may be penalties for the assessment work that is over or under the permitted slide count. No need for speaker notes.

Presentation Scenario:

Assume this assignment requires you to take on the role of Trainee Business Development Manager of a financial organisation. Your role is to analyse the ongoing/forthcoming crisis and formulate a strategy for your organisation to be sustainable in the competitive market. You have been asked by your Managing Director to make a PowerPoint Presentation with other Team Members, a maximum of 4 in a group. (You may select any British Financial Organisation and similar position for yourself, such as a Bank, Building Society, Money Lending organisation, Exchange/Transfer Bureau, Financial Sector of a multi-dimensional Organisation). In your group presentation, you need to apply appropriate theories, critically analyse and evaluate relevant issues, find challenges, and recommend solutions considering contemporary facts and Acts. If your Team Members can demonstrate good knowledge and presentation skills, you all will be remunerated with a lucrative bonus. Your group need to cover the following questions.

Assessment Questions: (Group Presentation)

All the answers should be in PowerPoint slides (15-20 slides maximum)

You must answer all the questions in your group presentation:

Q1: Critically analyse the strategic direction (mission, vision, values, culture, etc.) of your chosen organisation.

Q2: Conduct Porter’s value chain model analysis and formulate a business strategy for your chosen organisation to sustain its competitive position.

Q3: Carry out an audit and identify the internal and external factors that affect your selected organisation`s operations. Apply this information to evaluate the organisation’s competitive and strategic position.

Q4: Develop and evaluate a possible strategy (such as Porter’s Generic Strategies and

Ansoff matrix or BCG matrix) that is compatible with your organisational context. Justify the suitability of the strategic implementation.

You must give examples from your selected organisation!

Note: Each group member must include their name on their respective slides to clearly indicate individual contributions to the presentation.

No.	Learning Outcomes	Marking Criteria
1   2   3	Analyse relevant theories, models, and conceptual frameworks in formulating business strategy. Critically assess the internal and external factors impacting organisations to evaluate competitive and strategic positions. Develop strategic options considering various business scenarios.	Introduction – 5% Knowledge, understanding and critical analysis of all four questions – 15 x 4 = 60% Conclusion – 5% Individual contribution in the Group presentation – 25% Structure & References – 5%

Section	100–80% (Excellent – Level 6)	79–70% (Very Good)	69–60% (Good)	59–50% (Satisfactory)	49–40% (Marginal)	39–30% (Poor)	29–0% (Fail)
Introduction (5%)	Highly focused and conceptually strong introduction. Purpose, scope, and structure are critically framed and clearly contextualised within the subject area.	Clear and well-focused introduction with good contextualisation.	Appropriate introduction with clear purpose and structure.	Basic introduction with limited context or focus.	Weak introduction with vague purpose.	Poorly written or unclear introduction.	Missing or irrelevant introduction.
Knowledge, Understanding & Critical Analysis of Questions (15% × 4 = 60%)	Outstanding Level 6 performance demonstrating advanced subject knowledge, critical evaluation, synthesis of theory and evidence, and independent academic judgement across all four questions. Arguments are coherent, original, and supported by high-quality academic sources.	Very strong critical analysis with clear evaluation and good synthesis of literature across all questions.	Sound knowledge and understanding with some critical analysis and evaluation.	Mostly descriptive with limited critical depth and evaluation.	Basic understanding with minimal analysis and weak academic support.	Poor understanding with little or no critical engagement.	Insufficient, inaccurate, or missing responses to one or more questions.
Conclusion (5%)	Insightful and analytical conclusion synthesising key arguments across all four questions and demonstrating higher-level reflection.	Clear conclusion summarising key arguments effectively.	Appropriate conclusion addressing main issues.	Basic summary with limited synthesis.	Weak or repetitive conclusion.	Poor or unclear conclusion.	Missing or irrelevant conclusion.
Individual Contribution in Group Presentation (25%)	Exceptional individual contribution demonstrating leadership, intellectual input, confident communication, and clear evidence of independent engagement at Level 6.	Strong contribution with clear engagement and confident delivery.	Consistent contribution demonstrating good subject understanding.	Limited contribution with basic engagement.	Minimal contribution evident.	Poor contribution or engagement.	No identifiable contribution.
Structure & References (5%)	Excellent academic structure and presentation. Flawless Harvard referencing with extensive use of high-quality, contemporary academic sources.	Very good structure with minor referencing errors.	Good structure with some referencing inconsistencies.	Adequate structure with noticeable referencing issues.	Weak structure with frequent Harvard errors.	Poor structure and incorrect referencing.	No clear structure and/or missing references.

Group Presentation Guidance:

Main Slide – The details of the Module, Student name(s) and ID number(s)

Questions for presentation- Indicating the individual’s name and the question each one of them is presenting

References – Identification of literature and other sources used and referred to in the text. Ensure that all references are quoted at the end of any quotations, definitions and web-sourced materials. Use the Harvard referencing system for your referencing.

*Do not provide appendices.

Presentation Guidelines:

You will be assigned to small groups of 3–4 persons, each group taking a specific organisation and/or topic to address the learning outcomes for the module.

As part of the group, you must plan a coordinated series of presentations (that together address the assessment requirement for the specific organisation and/or topic) that the members of the group will present individually. 

As a group, you are free to decide upon the nature of the presentations you give, but the presentations, with a maximum duration of 20 minutes, must provide a comprehensive and detailed overview of the specific organisation and/or topic.

You are also free to design your template.

Please note that all the presentations must relate to a specific organisation and/or topic and address the assessment questions.

You must present for approximately 4-5 minutes. The presentation must provide a detailed account that draws authoritatively on the available academic literature. 

You should attempt to draw on examples from across the global business environment as and where appropriate. 

The titles and focus of your presentation must be checked and approved by the module lecturer. At the end of the presentation, you may be asked questions (as a group and/or individually) by the assessor to clarify points raised or to test your knowledge of the topic presented.

Tutorial sessions will be arranged during the module, where you will have the opportunity to discuss the content of your presentation and briefing sheet.

The assessment criteria for the presentation include:

1. Appropriate choice of case study material
2. Ability to address the specific questions and discussion points.
3. Structure of the presentation
4. Depth and knowledge of the subject
5. The use and quality of visual aids
6. Ability to convey information accurately and succinctly
7. The delivery of the presentation

Important Note:

Marks will be awarded to each member of the group for both group work and for individual contributions and presentations. All members of the group must Present as no marks will be awarded to group members who fail to attend and present as part of the group presentation.

Employability Skills

​This assessment 1 covers the following employability skills, which you could demonstrate on your CV and at job interviews if you successfully pass the assessment:

• Communication
• Writing (slide content)
• Speaking (individual delivery)
• Listening (Q&A, team coordination)
• Presenting
• Problem solving
• Decision making
• Team working
• Leadership
• Interpersonal skills
• Confidence
• Time management
• Working under pressure and to deadlines
• Industry / commercial awareness
• Ability to learn and adapt
• Reflective lifelong learning
• Initiative and self-motivation

Integrity and accountability (individual contribution and academic integrity)