Choose and apply advanced analytic strategies, ensuring the extraction of meaningful insights from gathered data, and showcasing a nuanced understanding of the interpretative process.

Choose and apply advanced analytic strategies, ensuring the extraction of meaningful insights from gathered data, and showcasing a nuanced understanding of the interpretative process. Doctor of Business Administration

Qualitative Methods for Research II – Analysis (METH2B) Application of Analytic Strategies Course Name:

Qualitative Methods for Research II – Analysis

Course Code / Credits:

METH2B  /  3 Credits

Assessment No:

2 — Application of Analytic Strategies

Assessment Weight:

Report (25 Marks) + Presentation (5 Marks) = 30% of course grade

Report Due:

[Week 2 — date to be set]

Presentation Due:

[Week 2 — date to be set, shortly after report]

Faculty Name:

 

Faculty Email:

 

1. Introduction Building on the topic and analysis technique you selected in Assignment 1, you now conduct qualitative interviews and apply your chosen coding technique to identify themes, repetitions, and categories in the data. This produces a working draft of your findings.

You do not need to re-explain your research problem or compare analysis techniques again here — refer back to Assignment 1 for that, and focus this report on applying the one technique you already chose.

2. Course Learning Outcome Assessed CLO

CLO2 — Choose and apply advanced analytic strategies, ensuring the extraction of meaningful insights from gathered data, and showcasing a nuanced understanding of the interpretative process.

Programme Learning Outcome(s)

PLO3, PLO4

3. Application of Analytic Strategies and Presentation Assessment Requirements This is your own, original work. Do not copy text from readings or other sources, and do not use AI writing or paraphrasing tools. Submit a well-organized Word document of approximately 2,000–3,000 words. Prepare a short slide presentation (PowerPoint or Google Slides) and submit the file or a shareable link. Conduct qualitative interviews for your topic (or, if that is not feasible, use an equivalent qualitative dataset such as field notes or case documents) before you start writing. Formatting: Times New Roman, 12pt, 1.5 line spacing for the body text; 1.0 line spacing for the reference list. Use APA 7th-edition referencing throughout (see scribbr.com/apa-style/apa-seventh-edition-changes). Report Structure (25 Marks) Abstract (5%) A concise summary of your dataset, your coding process, and what you found. Introduction (10%) Restate your research problem in a sentence or two, referencing Assignment 1 — no need to re-derive it. Confirm the analysis technique you are applying. Outline the structure of this report. Methodology (15%) Describe your dataset: how many interviews (or documents), and their source. Confirm your coding technique and framework, referencing your justification from Assignment 1. Name the software you used (NVivo). Applying Your Analysis (30%) Show your coding process step by step, with coded excerpts as examples. Open Coding — your initial codes. Axial Coding — how you grouped codes into categories. Selective Coding — the overarching themes you identified. Include your own, original NVivo screenshots of every step in an appendix. Findings & Interpretation (20%) Discuss the themes and sub-themes you identified. In a sentence or two, note anything ethically unexpected that came up while interviewing — a full ethics discussion is not needed here, since it was already covered in Assignment 1. Reflection & Refinement (5%) What worked and what was difficult about the analysis process. What you plan to refine before Assignment 3. Conclusion & Recommendations (5%) Summarize this stage`s analysis and what remains to be done before the final report. References (5%) Continue the same reference list you started in Assignment 1 — add any new sources you used; you do not need to start a new list. Also list the interview/dataset documents used in NVivo, and any videos or online resources consulted. Academic Writing & Structure (5%) Clear, concise, well-organized, correctly formatted, and free of grammar errors. Individual Presentation (5 Marks) Time limit: 15 minutes, plus 5 minutes of Q&A. Presentations are face-to-face, in your assigned class slot; attendance is required and there is no make-up.

Structure your slides to mirror your report and be ready to answer the instructor`s questions on both the report and the presentation, confidently and individually.

Suggested Slide Guide (adapt as needed — this is a guide, not a strict template)

Slide

Suggested Content

1

Title slide

2

Purpose and dataset overview

3–4

Coding process and framework applied

5–6

Key themes identified

7

NVivo evidence (screenshots)

8

Reflection and next steps

9

Q&A

Report due: [Week 2 — date to be set]. Presentation (slide file) due: [Week 2 — date to be set, shortly after report].

4. Guidelines 4.1 Evaluation Rubrics Application of Analytic Strategies Report: Criteria

Excellent (90-100%)

Good (75-89%)

Fair (60-74%)

Poor (0-59%)

Abstract

 

 

 

 

Introduction

 

 

 

 

Methodology

 

 

 

 

Applying Your Analysis

 

 

 

 

Findings & Interpretation

 

 

 

 

Reflection & Refinement

 

 

 

 

Conclusion & Recommendations

 

 

 

 

References

 

 

 

 

Academic Writing & Structure

 

 

 

 

Total

 

 

 

 

Presentation Evaluation: Criteria

Excellent (90-100%)

Good (75-89%)

Fair (60-74%)

Poor (0-59%)

Content and Clarity

 

 

 

 

Organization and Structure

 

 

 

 

Visuals and Engagement

 

 

 

 

Delivery and Communication

 

 

 

 

Total

 

 

 

 

4.2 Submission & Integrity Policy This policy is identical across all three course assignments, so it only needs reading once.

Late submission: 5% deducted per day late; nothing is accepted after the deadline. Submit early — Turnitin similarity reports can take up to 24 hours from your third submission onward. Similarity index above 10%: 50% penalty. AI-generated text is not permitted. Keep your AI-similarity score below 20%; a score above 40% is reported to the Office of Academic Integrity (OAI). Plagiarism — including an unattributed quote, or source text used without clear paraphrasing and citation — carries a 100% penalty and referral to OAI under the ADU Academic Integrity Policy. No credit is given for writing that cannot be understood, reads as a loosely related compilation of source material, or is not backed by evidence. Every section should connect logically to the ones before and after it