ENTREPRENEURSHIP AND INNOVATION | OTHM Level 7 Assignment Briefs OTHM Level 7 Diploma in Strategic Management and Leadership Qualification Number: 603/2181/7 | July 2025 Assessment guidance for criterion referenced marking. The assessment grading criteria characterises the level of complexity and demand expected of students at each level of qualification. Please note that these are generic descriptors which apply mainly, though not exclusively, to written academic work.
Any further unit-specific assessment criteria, such as number of words, should be clearly stated in each individual assignment brief.
Result.
Level 3
Level 4
Level 5
Level 6
Level 7
Pass
Detailed answers to all parts of the questions or tasks.
Clearly structured and focused, demonstrating overall coherence and in-depth understanding of the unit content and assessment requirements.
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Evidence of the use of independently sourced material, well applied in all contexts.
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Very few errors in grammar as appropriate.
Detailed response to all relevant parts of the questions or tasks, with evidence of clear understanding of the issues.
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Well-structured with evidence of independent reading supporting the argument.
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Clear evidence of a range of independently sourced material, well applied in all contexts.
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Very few errors in referencing or grammar or syntax as appropriate.
Very full, independent response to the assignment, applying relevant material well beyond any module input, demonstrating independent study.
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Excellent understanding and application of relevant theory, concepts and models. Very clear logical structure.
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Very few errors in referencing or grammar or syntax as appropriate.
Excellent links between relevant ideas, theories and practice.
Evidence of independent learning and the ability to engage critically and analytically with a wide range of contextually relevant resource material.
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Demonstration of original insights supported by well-structured overall argument.
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Very few errors in referencing or grammar or syntax as appropriate.
The work demonstrates engagement in an academic debate which presents clear evidence of a considered understanding of the topics studied.
There is evidence of clear synthesis of theoretical issues and practice.
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A critical analysis of theoretical models and/or practical applications has resulted in originality.
Very few errors in referencing or grammar or syntax as appropriate.
Fail
Little attempt to engage with assignment brief.
Learning outcomes not fully met.
Little attempt to engage with assignment brief.
Learning outcomes not fully met.
Little attempt to engage with assignment brief.
Learning outcomes not fully met.
Inadequate demonstration of knowledge or understanding of
Little attempt to engage with assignment brief.
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Learning outcomes not fully met.
Whilst some of the characteristics of a pass have been demonstrated, the work does not address each of the outcomes for the specified
assessment task.
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Inadequate demonstration of knowledge or understanding of key concepts, theories or practice.
Inadequate demonstration of knowledge or understanding of key concepts, theories or practice.
key concepts, theories or practice.
Inadequate demonstration of knowledge or understanding of key concepts, theories or practice.
The work may be an overly descriptive account demonstrating minimal interpretation, and there is very limited evidence of analysis, synthesis or evaluation.
No counterarguments or alternative frames of reference are generated or considered.
ENTREPRENEURSHIP AND INNOVATION Unit Reference Number
Y/616/2729
Unit Title
Entrepreneurship and Innovation
Unit Level
7
Number of Credits
20
Total Qualification Time
200 Hours
Guided Learning Hours (GLH)
100 Hours
Mandatory / Optional
Optional
Unit Grading Structure
Pass / Fail
Unit Aims The aim of this unit aim is to introduce learners to the basics of business processes and strategies related to enterprise and entrepreneurship, developing knowledge of enterprise and entrepreneurship in global contexts.
Learning Outcomes and Assessment Criteria Learning Outcomes – the learner will:
Assessment Criteria – the learner can:
- Be able to critically analyse the concepts and process of entrepreneurship.
1.1 Critically analyse the nature, characteristics and challenges of establishing different kinds of enterprise.
1.2 Critically assess own entrepreneurial skills and attributes.
1.3 Evaluate what makes a successful commercial or social entrepreneur.
- Be able to evaluate innovative and entrepreneurial management processes for a project or organisation.
2.1 Evaluate methods for encouraging creativity and innovation in organisations.
2.2 Evaluate potential creative and innovative management ideas.
2.3 Critically explore how to lead others to positively embrace innovation and change.
- Be able to critically assess proposals developed from new ideas.
3.1 Analyse business ideas.
3.2 Evaluate production, and marketing feasibility of new business ideas.
3.3 Produce business planning forecasts using financial techniques.
- Be able to develop a business plan.
4.1 Develop a business plan for a new business.
4.2 Develop a control and monitoring mechanism for the business plan.
Guidance There is no scenario for this assignment, you are yourself and need to show entrepreneurship skills.
Task 1 of 3 – Business Idea Pitch and Report (AC 1.2 and 1.3) Instructions:
You are to propose three business ideas for this assignment which could then be explored further in a presentation and report to your class or tutor. To develop this pitch and report you must apply relevant theoretical concepts, models, relate with real world example of your chosen context and critically analyze your arguments and arrive at justifiable recommendations.
Review what make a successful commercial or social entrepreneur and evaluate your own skills and attributes in that area.
Propose the three business ideas and assess the challenges that goes with each of them.
Delivery and Submission:
1x Presentation file with speaker notes (500 words)
1x Report (500 words) excluding TOC, diagrams, references and appendices
Task 2 of 3 – Business plan (AC 3.1, 3.2, 3.3, 4.1 and 4.2) Instructions:
Analyse the three business ideas and select the one that is most likely to succeed and create a business plan (including marketing and financing). . To develop this report you must apply relevant theoretical concepts, models, relate with real world example of your chosen context and critically analyze your arguments and arrive at justifiable recommendations.
You should produce a business plan in which you should:
Summarise and analyse the selected business idea.
Analyse the production and marketing feasibility for the selected idea.
Produce business planning forecast using financial techniques.
Produce a marketing plan.
Develop a control and monitoring mechanism for the business plan.
Delivery and Submission
1x Business Plan (3000 words) excluding TOC, diagrams, references and appendices
Task 3 of 3 – Reflections (AC 1.1, 2.1, 2.2 and 2.3) Instructions:
You should now reflect on entrepreneurship based on this experience and using the appropriate literature.
Your reflections should:
Critically analyse the nature, characteristic and challenges of establishing different kind of enterprise and how you individually as a future manager could encourage creativity, innovation and changes.
With reference to one or more organisations, identify potential creative and innovative management ideas that could contribute to encourage creativity in the organisation.
Delivery and Submission 1x Reflections MS Word document (500 words) excluding TOC, diagrams, references and appendices
Referencing:
Each section must reflect any supporting Harvard style citations.
A comprehensive Harvard style reference list must be included at the end of the work.
Evidence to be submitted:
Presentation file with speaker notes – 500 words
Report – 500 words
Business Plan – 3000 words
Reflective Essay – 500 words