While many businesses focus heavily on social media and website design, an effective digital strategy goes beyond those elements. There are several other components that can be used to create a well-rounded and competitive marketing plan.
For this discussion, think about your final paper topic and respond to the following:
· What additional digital strategies do you plan to include in your final paper beyond social media marketing and website design?
· What innovative approaches are you considering that could set your strategy apart?
· Are there any unique strategies that align especially well with your target market?
· Is there something your competitors are not doing that you plan to incorporate to gain an advantage?
Van Zeebroeck, N., Kretschmer, T., & Bughin, J. (2023). Digital “is” Strategy: The Role of Digital Technology Adoption in Strategy Renewal. IEEE Transactions on Engineering Management, 70(9), 3183–3197. https://doi.org/10.1109/TEM.2021.3079347
Zhang, X., Yao Yu, X., & Ma, L. (2023). Information technology investment and digital transformation: the roles of digital transformation strategy and top management. Business Process Management Journal, 29(2), 528-549. https://doi.org/10.1108/BPMJ-06-2022-0254
My organization is AMAZON
· Search Engine Optimization (SEO) Amazon
· Similar to the process of optimizing a website for better performance in organic search engine results, the overall process of optimizing a website’s organic search results visibility is called Search Engine Optimization (SEO). As opposed to paid ads, SEO involves long-term practices like quality content, better user experience, backlinks, and social media interaction to help establish a long-lasting online presence. According to Zhang and Cabage (2017), three SEO strategies that help to boost website traffic, improve search rankings, and enhance online performance are: content optimization, link building, and social sharing.
· Amazon’s high SEO visibility is due to its large product database, its high domain authority, customer reviews, and optimized product pages. This offers millions of indexed listings, product descriptions with keywords, user generated content, and search functions on board to increase product discoverability. All of these make Amazon an often-serving part of the commercial search results (Amazon.com, 2024). High-quality content, good site structure, and authoritative backlinks increase the visibility of search engines, says Zhang and Cabage (2017). But Amazon can do more to use multimedia product content, optimize keywords and build better partnerships with authoritative external sites to further improve their SEO strategy. Link building can help to boost domain authority and help long-term organic search results (Zhang & Cabage, 2017).
· As a result, the SEO benefit Amazon already has is enhanced by the platform’s size and by the content created by customers, but ongoing optimization is still needed to keep its content visible in the highly competitive online environment.