FINAL PAPER
E-Commerce Strategy
[WLOs: 1, 2] [CLOs: 1, 2, 3, 4]
Prior to beginning work on this final paper, please
review the assigned readings for Weeks 1 through
5. During the past five weeks, we analyzed that
the social and economic world has taken a shift
towards the digital. It is necessary to understand
the differences this economy will bring and how a
business will adjust to meet those changes.
Throughout this course, you have explored the e-
commerce models and the strategies used. This
assignment requires you to explore and integrate
the concepts learned throughout this course.
In your paper,
* Define an e-commerce strategy for an e-
commerce business of your choice.
* Discuss the appropriateness of that model to
the organization’s goals.
* Explain one legal, social, or ethical issue and
how that might apply to a global e-commerce
environment.
* Assess the similarities and differences
between a traditional economy and the new,
electronic economy including at least one
example.
* Discuss an opinion on a current issue in ethics
and social responsibility as it relates to
international marketing.
The E-commerce Strategy paper,
* must be six to eight double-spaced nages in
length (not nuagc.instructure.com
pages) and formatted according to APA Style