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Background
The focus
of this assignment is to continue working with your team in the Competition
Industry in the CAPSIM simulation and analyze the results from this round to
continue reporting on the Key Performance Indicators you identified. In this
round, you can access the Human Resource module in Capsim.
You will
be making decisions that position your product against customer requirements,
building a production process that allows you to meet the market demands for
your products, how to finance those operations, and how to improve processes
and products through Research and Development, Marketing, Finance, Production
and in this round, you will have access to the Human Resource module as well.
Finally,
you will learn to read and interpret a complete set of performance documents,
including Cash Flow Statements, Income Statements, Production and Sales
summaries, and the Balanced Scorecard.
The instructor will check the simulation dashboard to
confirm that you have completed this round and provide feedback to help you with
the remainder of the competitive industry.
Please note that your grade in the course does not
depend on how well you do in the simulation. In that sense, the
“competition rounds” are a misnomer. You can do well or poorly in
the rounds. It doesn’t matter. What matters is that you can understand and
explain the effects of your decisions on the financial results, which you
will track weekly as you report on the Key Performance Indicators you
identified. You will also report on a new financial measure you have not yet
examined.
Instructions
Submit a written
paper that examines the following:
- Examine your three financial
measures (KPIs) that you will track through your simulation (note – this
assignment will repeat for every round you run). Financial Measures can
be found in the various reports that Capsim creates after you have
completed a game.
- Include a 4th financial
measure of your choice that adds to your understanding of the company’s
performance. See page 1 of the Courier for ideas for different financial
measures to examine.
- In each round, you make some
of your decisions based on the Customer Buying Criteria – what do the
customers expect in the products they purchase? This information for
your products in the five product segments can be found on pages 5-9 of
the Courier.
- Report on different Customer
Buying Criteria each week. For example, look at the size of your product
Able in the Traditional segment for this assignment. Identify and define
the criteria (Capsim Help & Support can help with this). Then
explain the customer expectations and what you set for your product on
that dimension. Finally, compare your position with the Customer
expectations and how the competitors set that number for their products.
Length: 1-3 pages, not including title
page and references
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