MAR1053-N Fundamentals of Digital Marketing ECA Assessment Brief 2026 | Teesside University
Fundamentals of Digital Marketing (MAR1053-N)Assignment Brief
Assessment Strategy
- Formative assessment:
The school recognises the importance of continuous feedback throughout the duration ofany programme of study. In this module there will be a continuum of opportunities to engagein formative work such as class discussions, idea development and presentations. Students will receive formative feedback from their tutor(s) and peers in a supportivelearning environment.
Additionally, students working on their infographic will be offered formative feedback fromtheir tutor(s) relevant to the assignment.
Summative assessment:
End Course Assessment (100%) comprising of 2 components:
- Infographic (60%)
You are required to plan and create digital marketing content for an organisation of yourchoice. The development of the content creation must be clearly documented to show thetheoretical underpinning together with its practical application.
The ECA (Report) is an individual work and the report must be submitted it to BlackboardUltra. All learning outcomes will be assessed in this assessment.